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Athens Neurological Associates ad

These concepts were developed from the ideas and client suggestions discussed in our meeting, including:
  • Open feel, whitespace
  • Modern feel that previous designs
  • Alteration of provider photo to correct for:
    • lense distortion
    • wash out
    • reduce reflections on table
    • compensate for shadows on faces
    • correct for fluorescent lighting on skin tones
    • replace Dr. Wimpey's head with one from another photo (half blink)
    • correct vertical distortion of the left side of Dr. Novey's face
    • correct horizontal stretching of Dr. Pitts
    • fill in books to fill empty shelves
    • ad visual depth to the shot by reducing red tones of books to visually "push them back" behind the providers
    • correct details (crooked name tags, open labcoats, distracting color areas on blouse, etc) Note: Not all changes seen in comps but would appear in final concept.
  • Also included are some examples of other photography consistenent with the copy of the ad

Please click the thumbnail for the larger images.

Providers - v3 + Botox

Providers - v2 text

Providers - v1



Provider Photo Before and After (low resolution comp - original is print quality)

Before

After

Alternative Photos for future projects


Exam
 
Generations

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